I’m Li, a digital designer.
I develop visual systems strategically.
I work as a product designer, solving problems at the intersection of human cognition and digital design. For the past decade, I’ve helped organizations communicate their products and mission, from visual and web to UX/UI design and front-end development.
selected projects
RISE AND SHINE CINEMA
Website UX Redesign 05/2026
My role: UX research, IA, UI design, web development
[WordPress, PHP, CSS]
-> READ THE CASE STUDY
Film distributor RISE AND SHINE CINEMA commissioned a comprehensive redesign of its website to resolve critical usability issues affecting both external users and internal staff. Through an extensive redesign the project aimed to create a more enjoyable and efficient experience for everyone interacting with it.
menopause.film
Web Design & Development 10/2025
My role: UI design, web development
[WordPress, JS, HTML, CSS]
MY NEW OLD SELF – a documentary by Louise Unmack Kjeldsen – required a website ahead of its release: a bilingual platform to establish credibility and serve as a first point of contact for press and cooperation partners.
SHOOT N’ SHRINK
Game Development Contest 08/2024
My role: game design, game art, visual & UI design
[Blender, Adobe PS, Unity, Git]
Shoot and shrink your way through your enemies in this high paced top down shooter! Contribution for the GMTK Gamejam. Submitted on itch.io, 1 hour, 57 minutes before the deadline. Gameplay: break your enemies plasma shields and use your shrink gun to shrink them down to size so you can eat them.
THE DECIDER
App Design 07/2022
My role: product design, UI design
[Figma]
Decision Support System, working as thought-reflection interface. Designed to help users discover their true opinion by supporting rational thinking and enhancing intuition.
-> Imprint