I’m Li, an interdisciplinary designer.
I develop visual systems strategically.
I work as a visual and product designer, solving problems at the intersection of human cognition and digital design. For the past decade, I’ve helped organizations communicate their brand and build their products, from visual and web to UX/UI design and front-end development.
selected projects
RISE AND SHINE CINEMA
Website UX Redesign 05/2026
Role: UX Research, IA, UI Design, Web Development
WordPress, PHP, CSS
Film distributor RISE AND SHINE CINEMA commissioned a comprehensive redesign of its website to resolve critical usability issues affecting both external users and internal staff. Through an extensive redesign the project aimed to create a more enjoyable and efficient experience for everyone interacting with it.
menopause.film
Web Design & Development 10/2025
Role: UI Design, Web Development
WordPress, JS, HTML, CSS
MY NEW OLD SELF – a documentary by Louise Unmack Kjeldsen – required a website ahead of its release: a bilingual platform to establish credibility and serve as a first point of contact for press and cooperation partners.
SHOOT N’ SHRINK
Game Development 08/2024
Role: Game Design, Game Art, Visual & UI Design
Blender, Adobe Photoshop, Unity, Git
Shoot and shrink your way through your enemies in this high paced top down shooter! Contribution for the GMTK Gamejam. Submitted on itch.io, 1 hour, 57 minutes before the deadline. Gameplay: break your enemies plasma shields and use your shrink gun to shrink them down to size so you can eat them.
THE DECIDER
App Design 07/2022
Role: Product Design, UI Design
Figma
Decision Support System, working as thought-reflection interface. Designed to help users discover their true opinion by supporting rational thinking and enhancing intuition.
Selection of visual design projects for clients across gaming, music, and film, spanning advertising design, logo design and illustration.
CLIENT TESTIMONIALS
Working with Daniel Li was simply great: professional, fast, reliable, and always with a good sense for creative solutions. He implemented our requests for the website seamlessly, complemented by valuable solutions and a great result. Communication was always top-notch and straightforward, alongside excellent project management and reliable control of time and budget.
A clear recommendation for Daniel Li – thank you for the great collaboration!
E. Biçer
Head of Marketing, Rise And Shine Cinema
Working with Daniel Li across several projects was an exceptional experience. He is a skilled visual creative who understood how to authentically capture my work and transform the footage in post-production into compelling video content for web and social media.
Daniel led the projects with reliability and precision. His ability to combine artistic vision with a strategic approach to visual communication makes him a valuable creative partner.
Noah Rees
Artist, Performer & Choreographer
Curious to collaborate? Let’s chat!
-> Imprint